Post-Purchase Survey Widget

What the survey widget does

The survey widget asks customers "How did you hear about us?" on your order confirmation page and auto-populates your influencer names as radio options. It fills the attribution gap for word-of-mouth referrals, podcast listeners, and audio ad viewers who convert without clicking a link or typing a promo code.

Attribution rule

A fallback conversion is only created when the customer has no prior click or promo code attribution under your brand. If a click or promo conversion already exists, the survey response is stored but no duplicate conversion is created.

Embedding the widget

1. Add <div id="influise-survey"></div> where the form should appear on your order confirmation page.
2. Add the window.InfluiseSurveyConfig object followed by the widget <script> tag (see Integrations → Survey Widget for a pre-filled snippet with your API key).
3. Populate customerId, conversionValue, and paymentId from your platform's order data.

GTM setup

Create a Custom HTML tag triggered on your purchase event. Read customer_id and value from the dataLayer, inject them into window.InfluiseSurveyConfig, then load the widget script.

"Other" responses

Selecting Other (please specify) reveals a free-text field. These responses are stored and visible on the Surveys page but never create a conversion — there is no influencer to attribute to.

WooCommerce

The Influise plugin (v1.2+) automatically injects the survey on the WooCommerce thank-you page. Enable it in Settings → Influise → Post-purchase Survey. Customise the heading text from the same settings page.

Customisation

Configure heading, buttonText, thankyouText, and containerId in the InfluiseSurveyConfig object.

Viewing responses

Go to Surveys in the sidebar to see all responses with influencer attribution, free-text answers, and whether a conversion was created.