Tracking Social Media Engagement

What Social Monitoring Does

Social Media Monitoring lets you track post-level engagement metrics — views, likes, comments, and shares — from TikTok, Instagram, YouTube, and X (Twitter) for each of your influencers. Engagement data sits alongside conversion and payout data so you can see the full picture of an influencer's impact.

Plan Access

• Free — Social tracking is not available; the Social nav item is hidden.
• Basic — Manual post tracking, up to 30 posts. Engagement polling every 24h. Optional post-capacity add-ons available.
• Pro — Manual post tracking, up to 200 posts. Engagement polling every 12h. Includes auto-discovery of posts from influencer profiles and search terms. Optional post-capacity add-ons available.

Adding a Post Manually

1. Go to Social in the sidebar and click Add Post.
2. Select the influencer, choose the platform, and paste the full post URL.
3. Optionally assign a campaign, add a caption, and set the original post date.
4. Click Add Post. The post begins polling for engagement metrics automatically.

Post Table & Metrics

The Social page shows all tracked posts with their latest snapshot metrics. Filter by platform, influencer, or campaign. Each row shows:

• Platform logo, post thumbnail (where available), influencer name, and campaign assignment
• Latest views, likes, comments, and shares from automated polling
• Time since the last metric update
• Pause / Resume toggle — pausing stops polling and frees up a tracked post slot without losing historical data
• Delete button — permanently removes the post and all its metric history

Post Preview

Click any post thumbnail or the expand icon to open a preview modal. For YouTube posts the video plays inline; for others a thumbnail image is shown (when scraped by Apify). The modal also displays the caption, current metrics, and a direct link to the platform.

Social Handles & Auto-Discovery

Open any influencer's edit page and scroll to the Social Handles card to enter their TikTok, Instagram, YouTube, and X handles. On Pro accounts, the Discover button on the Social page automatically finds recent posts from those handles and any campaign/brand search terms, adding them to the tracking table.

Per-Influencer View & Dashboard

Each influencer's detail page has a Social Posts section showing only that influencer's tracked posts. The main Dashboard shows three social summary cards for the current period: Post Views, Post Engagement (likes + comments), and Clicks — visible on Basic and Pro plans.

Post Capacity Add-Ons (Pro)

If you reach your plan's active post limit and social overage is enabled, the Social page shows a capacity card with three add-on tiers. Purchasing opens a Lemon Squeezy checkout overlay and adds extra slots immediately. Add-ons are billed monthly and can be cancelled from the Billing page.

Key Notes

• Pausing keeps all historical snapshot data intact.
• Deleting permanently removes a post and its history — this cannot be undone.
• Re-adding a previously deleted post starts fresh with no prior history.
• Metrics are updated automatically by a background polling job.