Adding and Managing Influencers

Go to Influencers → "Add Influencer"
Enter the influencer's name and a unique URL slug (e.g. sarah-jones). The slug becomes their public tracker link (/i/sarah-jones) and their standard tracking link shortCode ({brandSlug}.influise.com/c/sarah-jones).
Choose a payout model

Three models are available. Retainer: a fixed monthly base fee with optional performance lock and tier bonuses. The Target CPA sets the required-conversions bar (baseFee / targetCPA). CPA: no base fee — the influencer earns a flat rate for every conversion. Set a default rate, then optionally add per-event-type rates (e.g. $25 for 'purchase', $5 for 'signup') — unmatched or untyped conversions fall back to the default. Retainer + CPA: combines both — a monthly base fee plus a per-conversion CPA rate on top.

Performance-locked base (optional, Retainer modes only)

Enable 'Split base into guaranteed + performance-locked' to hold back a percentage of the base fee until the influencer hits conversion milestones. Use the slider to set the locked fraction and define unlock milestones — e.g. unlock 25% at 25% of target, 50% at 50%, etc. The guaranteed portion is always paid; the locked portion is released incrementally as milestones are crossed.

Revenue share (optional)

Enable 'Revenue share' to pay the influencer a percentage of the revenue they generate on top of their base fee or CPA earnings. Set a base rate (e.g. 10%) and choose lifetime or time-limited (N months from their first conversion). Add optional tier bonuses — at a given absolute conversion count threshold the effective rate increases by a set number of percentage points, and/or a flat bonus is paid per conversion in that bucket.

Configure tier bonuses (Retainer modes only)

Define three threshold percentages (e.g. 50%, 75%, 100% of required conversions) and a per-conversion bonus amount for each tier. Bonuses stack — an influencer earning Tier 2 also earns Tier 1 bonuses on those conversions. These thresholds are not used in pure CPA mode.

Set UTM defaults (optional)

Pre-fill the UTM medium, campaign, content, and term fields. These are appended to the destination URL when a visitor clicks the influencer's tracking link — utm_source is always the influencer's slug. Useful for GA4 / analytics segmentation alongside click ID attribution.

Page security (optional)

Enable 'Password protect the public tracker page' on the edit page to require a password before the influencer can view their tracker at /i/their-slug. Share the password directly with the influencer.

Add invoicing details (optional)

Under the Invoicing Details section on the edit page, enter the influencer's full name or business name, physical address, VAT number, and banking details. These appear in the 'Billed by' section of their auto-generated payout invoice.

Editing an influencer — navigate to the influencer detail page and click Edit. Changes take effect immediately for future calculations. Historical payout records are not affected.

Tip: Influencer Defaults — if you add many influencers on the same deal structure, go to Settings → Influencer Defaults to set your standard payout model, base fee, CPA rates, and tier thresholds once. Every new influencer you add will open with those values pre-filled, saving you from re-entering the same configuration each time.